It's very likely your org has implemented multiple engagement programs. It's common for us to hear that specific groups launched a program to achieve a goal, then to hear that another group did the same thing with another goal in mind. Flash forward a few years and now you aren't 100% sure what you are getting for the program spending and what's working.
The goal is to lay out each program and then use a flexible platform to handle each program. The streamlining is very beneficial.